OPC NEWSby George
opc

Running’s Gone Luxury

7. 7. 2026 · OPC News

Plus, Dior’s Indian Atelier Is Launching a Label.

getuid?https%3A%2F%2Fapi.permutive.com%2Fv2.0%2Fpx%2Ftrack%3Fk%3D03216d60-04fb-482f-a220-f2d58e573301%26i%3D%24UID%26e%3DEmailOpen%26it%3Dappnexus%26p%3D%257B%2522market%2522%253A%2522US%2522%252C%2522uID%2522%253A%25221c28f2ec0258c12d59ed89540737e8d7e876267947b95dbb821661da87ea2098%2522%252C%2522esp%2522%253A%2522Sailthru%2522%252C%2522campaign%2522%253A%2522VB_NEWS_HILARY_TUE_070726%2522%252C%2522brand%2522%253A%2522vogue%2540mail.vogue.com%2522%252C%2522cID%2522%253A%25220%2522%257D
More from Vogue Business

View in Browser Update Preferences

Vogue Runway logo
 

By Hilary Milnes, Executive Editor
By Hilary Milnes, Executive Editor
Dear reader,

Paris Fashion Week is no longer reserved for luxury fashion houses — running brands like On, District Vision, and Satisfy are crashing the party to cozy up to high-end retailers.

The Indian atelier behind the intricate embroidery at Dior, Prada, and Fendi is looking to become a global fashion brand in its own right with a new label, Chorus.

After months of disruption to global trade routes, fashion’s supply chain is up against another significant stress test.

At Theory, a focus on traceability and farm-level supplier relationships is shaping its sustainability strategy under a new VP.

Norma Kamali decided to forgo fashion shows, reinvesting those funds into group fitness classes for her team. Our latest Business Unusual goes behind the scenes of her approach.

Thanks for reading.

 
Upcoming events
How to Make It in America, Live Webinar | Join executive editor Hilary Milnes and US editor Madeleine Schulz on July 23 as they share what it takes to succeed in the US fashion market, from growth opportunities beyond New York and Los Angeles to navigating today's competitive retail landscape.
SEE ALL EVENTS
 
Image may contain: People, Person, Urban, Adult, City, Teen, Road, and Street
How Running Brands Are Angling for the Luxury Crowd
READ MORE
Image may contain: Adult, Person, Standing, Clothing, Long Sleeve, Sleeve, Dress, Formal Wear, and Suit
The Indian Atelier Behind Dior, Prada and Fendi Launches Its Own Line
READ MORE
Image may contain: Horizon, Nature, Outdoors, Sky, Boat, Transportation, Vehicle, Water, Waterfront, and Watercraft
Fashion’s Big Supply Chain Stress Test
READ MORE
Image may contain: Kate Beaton, Animal, Herd, Livestock, Mammal, Sheep, and Flock
Why Theory Is Taking Sustainability to the Farm Level
READ MORE
Norma Kamali. Image may contain: Clothing, Sleeve, Black Hair, Hair, Person, Adult, Face, Happy, Head, and Smile
Business Unusual: Why Norma Kamali Swapped Fashion Shows for Team Fitness
READ MORE
 
 
Condé Nast
Vogue on Facebook Vogue on Twitter Vogue on Pinterest Vogue on Instagram Vogue on TikTok
UNSUBSCRIBE
Copyright © 2026 Condé Nast, All rights reserved.
← Zpět na rubriku
▂▅▃▇▂▆▃The Lot Radio
OPC CLUB · MĚSTO ŽIJE →
OPC Praha

OPC app na vaší ploše

Mapa, reality, program a vaše město na jedno klepnutí.

Android — Chrome / Samsung Internet
Otevřete nabídku prohlížeče (⋮ nebo ☰) a zvolte Instalovat aplikaci, Přidat do telefonu nebo Přidat na plochu.

iPhone / iPad — Safari
Klepněte na Sdílet → Přidat na plochu → Přidat.

Webová aplikace se otevře z ikony OPC Praha. Aktuální obsah vyžaduje internet. Instalaci vždy potvrzujete ve svém telefonu.