OPC Women: why a multimillion-euro runway show is no longer enough
Milan and Paris are again filled with Prada, Gucci, Dior, Louis Vuitton and Chanel. Behind the runway lights is a harder story: luxury is slowing and brands must prove their value again.
The runway as business
Reuters reports a major show can cost as much as €10 million. In a weaker market, a viral image is not enough; a show must attract customers, strengthen cultural relevance and justify pricing.
Prada invests in top clients
Prada revamped its Milan flagship with private spaces for its biggest spenders. The sector is investing more heavily in service and exclusive experiences.
OPC Fashion
We will connect collections, brand stories and the business behind them, embedding or linking official runway videos from fashion-house channels.
Sources
I AM NEW YORK CITY · by George
