Which WAGs Will Win the Summer of Sport?

Plus, Why Everyone’s Suddenly on a Yacht.

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By Hilary Milnes, Executive Editor
By Hilary Milnes, Executive Editor
Dear reader,

A title initially used with derision in the aughts, today’s WAG carries cultural clout and collects brand deals. Here are the wives and girlfriends to have on your radar this summer.

The yacht has become this summer’s brand trip backdrop of choice, with labels like Alo inviting celebrities and influencers on board.

Coperni’s founders are seeking to regain control of their brand from owner Progetto 11 after receiving protection from Paris courts.

Gen Zs in Asia are moving away from logos and looking for under-the-radar indie brands instead. Here are the new luxury brands winning them over.

Meet the winners of the 2026 LVMH Innovation Awards.

It’s all about the World Cup in this week’s Vogue Business TikTok Trend Tracker.

Dermatologist skincare brand Remedy has received Series A investment from L Catterton.

Thanks for reading.

 
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Which WAGs Will Win the Summer of Sport?
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LVMH Announces the Winners of Its 2026 Innovation Awards
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