| Dear reader,
America is celebrating its 250th anniversary this year. It’s kind of an awkward time — with deep political division in the US, no one I know is feeling particularly patriotic right now. But the milestone made for a good excuse to explore perhaps America’s most sacred tenet: consumerism.
That’s because, despite it all, the US market is booming for most luxury brands, a mark of resilience that’s proof it’s a worthwhile investment. But as brands both at home and abroad open stores all over the country, where’s the best place to show up? Our United States of Luxury report breaks down the vibes, consumer profiles, and luxury hubs to know, beyond New York and LA.
While luxury brands break new ground, there’s more to the US story than the growth opportunity. Big cracks have formed in the American wholesale model, putting local designers and brands in jeopardy as once reliable paths to scale falter, and it’s harder than ever to create a brand that will last. We asked retail legends, executives, and founders to share their outlook on the state of American retail today, what the biggest challenges are, and how to fix them.
We also thought about how Brand America is faring abroad. Once the ultimate cultural exporter, from Hollywood and the Disney Channel to Abercrombie & Fitch and Starbucks, the US has lost some of its international appeal. Amy Francombe examines the identity crisis.
But the power of the American Dream is still going strong. Lucy Maguire sat down with Tommy Hilfiger to talk about his first job in fashion and how it led him to building an Americana icon.
We hope you enjoy our big US deep dive in the lead-up to Independence Day. If you do, we’ll be going even deeper with a webinar all about how to make it in America, featuring key insights from our reporting and an outlook on the future of the US luxury market. Register here to join us on July 23 at 10am ET | 3pm BST | 4pm CEST.
Thanks for reading. |
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