Which Brand Won the World Cup?

Plus, Why Is So Much Clothing Mislabeled?

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By Emily Forkan, Operations Director

Dear reader,

On Sunday, one of sport’s most nail-biting seasons will come to a close, with Spain and Argentina battling it out to claim that all-important World Cup victory. This year’s competition has been a lesson in global marketing — with more fashion and beauty brands vying for attention than ever before, alongside titans Nike and Adidas. Joe Bobowicz investigates which brand won the 2026 World Cup.

This World Cup excitement is also blowing up on TikTok, with posts for #WorldCup2026 up 125% week-on-week. Find out more in this week’s TikTok Trend Tracker.

A European Commission campaign has found that the information on garment labels is often inaccurate or misleading. Here’s why it matters.

Bottega Veneta has announced Romain Spitzer as its new CEO, almost four months after Bartolomeo Rongone left to become CEO at Moncler.

Swiss luxury group Richemont kicked off earnings season yesterday by smashing analyst expectations, announcing that Q1 group sales were up 20% to €6.3 billion. Jewelry sales rose 24% in the same period, proving that the jewelry boom shows no signs of slowing.

La Perla Atelier has announced Alessio Vannetti as its new CEO.

Thanks for reading.

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